Make Life A Ride

2015 copy right BMW

For this campaign, I was commissioned to create an artistic expression for the commercial I was staring in, as the artist that I am, who loves and rides motorcycles and created a unique object specifically for this campaign. I wanted to use the phrase and suddenly saw something. I created an object of the phrase that would flicker, with the Slogan “Make Life a Ride”, and would flicker like a sign short-circuiting, with the word “fear” embedded in the slogan. For me, the idea was in the heart that we can fear life! What better way to overcome it, instead of fearing it, but “Make Life a ride” and enjoy the journey, no stylish way to do so than on a BMW motorcycle!